Palm Beach

Residential | Multi-Family | Luxury Rentals | Investments | Development | Business Acquisitions | Lending | HVAC | Safety Products

Cruz DeVega Alcazar is a dynamic entrepreneur and the powerhouse founder of The One Palm Group, a premier full service brokerage specializing in residential, multi-family, luxury rentals, investment properties, development, lending, and business acquisitions across Palm Beach County with a strong focus on West Palm Beach and Palm Beach Island.

Since launching his career in 2022, Cruz has executed over 225 transactions, delivering more than 150 million dollars in sales, and earning more than 100 five-star reviews. This track record has established him as one of South Florida’s most trusted and results driven advisors.

Beyond real estate, Cruz is actively scaling ventures that align with his vision of building generational wealth and delivering value in industries resistant to disruption. He is a Partner in Advance Heating and Cooling Systems, where he focuses on growing a performance-driven HVAC company through service excellence, long term contracts, and strategic expansion. He also leads Suma Industries, a safety products company specializing in photoluminescence solutions for real estate, development projects, and public safety infrastructure. Additionally, Cruz is expanding into Lending, providing clients with access to a wide range of financing solutions including luxury purchases, investment properties, bridge loans, and strategic refinancing options.

Cruz’s unique edge lies in his dual expertise combining deep real estate knowledge with sharp business acumen. This allows him to guide clients not only in property acquisition but also in business purchases, lending solutions, roll ups, and strategic exits. Whether advising on a luxury estate, a cash flowing multi-family, or an off market HVAC acquisition, his approach is holistic, forward-thinking, and built on integrity.

Known for his charismatic energy and strategic clarity, Cruz makes complex decisions simple and inspires confidence in clients ranging from first time buyers to seasoned investors and business owners. His leadership has extended into building teams, recruiting over 30 agents into his brokerage, and managing 10 active team members at The One Palm Group.

Recent milestones highlight his results-driven approach, including the sale of Aqua Vista, a fifteen million dollar estate that had sat on the market for over 500 days with another agent. Under his representation, the property sold in just 30 days.

Passionate, relentless, and visionary, Cruz leads with one mission: to help clients build wealth, create freedom, and leave a lasting legacy through strategic real estate, lending, and business investments.